Fermele Crevedia - rebranding campaign.
On the market since the late fifties, the national chicken brand positioned itself anew, from "always there" to "always quality". The oldest chicken processing factory in Eastern Europe needed to become modern again, so i chose a beauty approach to their script, showing, the product, transmitting the message, but underlying it with modern/luxury aesthetics to enhance it.
Client: Fermele Crevedia
Agency: Dums Design
Directing & production design: Vlad Iorga
DOP: Bogdan Filip
UPM: Cristi Gagea
Postproduction: Dan Moga (Mindopoly)
Make-up & hair: Ana Lulikova